Our journey began in early 2019, when us buddies tried to articulate years of observance around the pan-Indian dilemma: Tasty does not equal Healthy.
Even with our decades of experience in the beverage industry, we turned to you – Gen Z, millennials, families – and were enthused to see that you saw what we saw: the desire to live better through the goodness of ingredients.
With renewed vigour, we researched fruits and flavours before approaching the nuttiest of the lot: the super-tender-coconut. Adding some of our favourite Indian fruits to the goodness of tender coconut water just seemed like a winning combination! Healthy & Tasty! And yes – no preservatives, artificial colours or flavours.
This is where the next phase of our journey began, where we engaged with you again (*ahem* so much for decades in the industry!) to help create some of the most amazing coco-fruit fusions and also understand other super-good ideas you had.
We made some great partnerships, a vibrant ecosystem and have had an enriching journey. Experience does help, and we made the most of it by creating some natural, tasty and healthy mixes with coconut water.
And so - Raskik was born.
To help people live better through the goodness of tasty, healthy & affordable beverages.
To become the most loved and largest home-grown beverage brand in India.
To be consumer centric, innovative, agile, authentic, fun loving and making a difference.
And together we are building a safe, strong, and proud Design World. Since the beginning, we have created 2.4 million new design jobs, including 200,000 new jobs in creating facebook banners alone. Tremendous. So much jobs.
“Make it simple, but significant.” – Don DraperBrowse Our Portfolio
Passionate about people, Vikas believes in thinking big and making a positive difference in the world. With 25 years of experience across consulting, technology and beverages across continents where he played several senior leadership roles, Vikas’s strong sense of consumer intimacy was a key factor in him founding Raskik.
Leading diverse teams and projects across multiple beverage categories has been the hallmark of Abhay’s 2 decades in the beverage industry and he says, “it’s just the beginning”. Always solution-oriented and looking around the corner, he is the person who brings it all together for Raskik.
Our juices are made from the freshest produce and sourced from all over the country. Harvested with care by the most experienced farmers at Jain Farm Fresh Foods.